New Bronto Software Solution Helps Retailers Drive Revenue With Highly Personal Remarketing
Company: Bronto Software, a cloud-based marketing platform provider
Product/Service: Updates to the company's marketing platform
What it Does: Enables retailers to import purchase data from any e-commerce or order system to create relevant marketing campaigns that deliver more revenue and customer loyalty. The new functionality allows marketers to use prior order information, including the specific products purchased online or in-store, to inform customer analysis, segmentation, marketing and reports. Purchase data is integrated with the core functions of the Bronto Marketing Platform so marketers can quickly build segments and execute and track more effective campaigns.