Brilliant QR Codes: Have You Seen Any?
As is the case with all marketing, there is the good, the bad and the "let's forget that ever happened, please." This occurs across all channels, with all media. However, when a marketer gets it right, we can all learn from it. Consider the Apple App Store’s ad for Instagram. Integrated Marketing Mix group member Alex Schwartz picked this out as one of his favorite examples of innovative and unique QR code strategy. In the ad, the QR code is made up of individual Instagram photos. The code then takes you directly to the App store where you can download Instagram.
Have you seen some awesome QR Codes out in the wild? Have you created some of your own that you're proud of? We're digging deep into what seems to be the marketing medium du jour in our weekly discussion over in the Integrated Marketing Mix LinkedIn group. Quick Response Thursdays is the spot where the editors of Target Marketing and DMIQ discuss multichannel marketing with readers and other contacts. Bring your best blog posts, creative samples and ideas for QR Codes to share with the group here (plus you can check out the really cool Apple App Store ad for Instagram!).