E-commerce Spotlight: How Branded Manufacturers Can Use Retail-Integrated E-commerce to Make Consumers, Affiliate Retailers and Themselves Happy
With this option, the consumers are satisfied because they were able to make their purchases quickly and easily, you are happy because you have gained another customer for your brand, and your retailers are happy because they ultimately make the profit off the sale. Retail-integrated e-commerce also has the added effect of recruiting new dealers and encouraging current retailers to stock more of your products to fulfill online orders. In a recent survey conducted by Shopatron, 46 percent of retailers said they increase purchases for brands that send them online orders.
Ultimately, when brands make the jump to e-commerce, they see an increase in sales both online and in retail stores.