Branded to the Core
As of this writing, Apple stock is up 138 percent this year versus stock market darling Google’s, which is up only 54 percent. Apple also has captured significant mind share with its iPods, last year’s release of the iPhone and the fact that it now accounts for about 7 percent of the personal computer market (and a bit higher in the laptop market).
Store.Apple.com’s navigation is simple and direct. It offers many options for visitors to dive right in. Whether it’s the up-front display of its products, or the supplemental areas such as what’s new to the store, top sellers and popular accessories, visitors should find it easy to discover their desired products.