Brand Matters: Do You Need to Recharge?
I recently led one of these spontaneous pre-dinner conversations with a group of highly-motivated professionals, many of whom have worked together for almost 10 years. They all learned something new about each other that they didn't know before.
These tidbits reveal our humanity to one another and help us treat each other less like cogs in corporate machines, and more like creative, unique individuals. For many of us, most of our waking hours are at the workplace. Why not take a few minutes to befriend your fellow co-workers?
Reconnect With Your Customers
And, if your brand spirit is still a bit deflated, why not connect with the reason you're in business after all? Customers who love you! Listen in on some calls. Scan your Facebook and/or Twitter comments. Scroll through the customer emails or product reviews.
If at all possible, go be with some of your customers directly. Go to your retail store. Go on sales calls. Pick up the phone and call them. Take a customer out to lunch. Just listen and observe. Ask them why they love doing business with you. Take notes. Smile.
Yes, breathing, time-outs, creating "stop doing" lists, hanging out with your co-workers and customers—these really are the best gifts you can give you and your brand this holiday season. I promise! yy
Andrea Syverson, author of "BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants," is president of IER Partners, a strategic consulting company specializing in innovative brand and merchandising directions. She may be reached at firstname.lastname@example.org
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at email@example.com.