Nuts & Bolts - Marketer’s Bookshelf: Brand Real; Paid, Owned, Earned; and Mobilized Marketing
Check out the marketing titles publishing this month and in the months ahead!
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
by Laurence Vincent
Publication date: Mar. 28, 2012
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
by Nick Burcher
Publication date: Apr. 28, 2012
Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Marketing
by Jeff Hasen
John Wiley & Sons
Publication date: May 22, 2012
Send all upcoming marketing book information to Melissa Ward to be considered for Target Marketing's Marketer's Bookshelf.