Anybody remember Dadaism? Founded by Tristan Tzara in 1920s Paris, it was a movement of painters and writers revolting against classical art and literature.
These revolutionaries reveled in the absurd.
What is Big Data?
It is sucking up brontobytes of information and then trying to figure out what the hell to do with them.
What triggered this column was last week's election and T.J. Kirkpatrick's New York Times story:
Data-Driven Campaigns Zero In on Voters, but Messages Are Lacking
WASHINGTON — Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche—like Prius-driving single women in Northern Virginia who care about energy issues. They compile hundreds of pieces of data on individuals, from party registration to pet ownership to favorite TV shows. And they can reach people through Facebook, Pandora, Twitter, YouTube or cable television.
The only problem: They do not have enough messages for them all.
A geezer's definition of Big Data and data-driven marketing: new-fangled list research.
Find me a likely prospect—a distance buyer with disposable income and a few nuggets of behavior relevant to my product or service.
I'll test offers and I'll bring in revenue.
Even More Absurd...
...is Fred Clark's saga about collecting massive amounts of data in order to hoard it.
Clark's linchpin is the story of Michael Price. He's scared to watch his new TV that records everything going on in the room-including conversations!
Welcome to Big Dada.
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