Better Address Data, Better Global Delivery
The Web is a global medium that allows marketers to reach customers across all borders. And delivering international orders in a timely manner goes a long way toward solidifying these customer relationships.
To help ensure ship-to addresses are correct from the start, marketers using a standard payment page for all global customers should provide fields that can accommodate multiple naming and address formats, points out Renée Frappier, marketing manager for PacNet Services, an international payment processing company based in Vancouver, Canada. How much space is ideal? Generally speaking, five lines of 40 characters per line works for a consumer address. This includes a line for the name; two lines for the street address; one line for the city, state or province, and postal code; and a separate field or drop-down list for the country.
Because delivery times may vary depending on a package’s final destination, Frappier recommends quoting estimated delivery times upfront to reduce returns, payment chargebacks and complaints. Where possible, she suggests providing a waybill number so customers can track the shipment status of their packages with the courier directly.