9 Best Practices for Growing Online Sales Among Non-English Speaking Consumers
5. Train store associates to use your translated websites to better serve non-English speaking customers.
6. Be proactive with the appropriate search engines for the markets and languages you're targeting. Both organic and paid search should outperform the equivalent campaigns on your English site.
7. Be sure your existing marketing spend drives non-English speakers to a channel designed to serve them. Seemingly obvious, this tip is often overlooked — even by companies spending millions of dollars marketing in other languages.
8. Develop a marketing program to promote your brand to non-English speakers. Tactics to consider include cooperative marketing with other entities that are well-positioned within the community you're trying to reach; email; direct mail; targeted mass media (e.g., TV, radio, print); and pay-per-click online advertising, which can be surprisingly cost effective in other languages.
9. Engage and test! Companies that solicit feedback from new customer segments learn to serve them better. Use A/B tests for all of your marketing tactics to learn over time and become more successful.