Question: Is there availability, currently, of the contact information of consumers who scan a QR code?
Henkel: Provided you create a unique QR code for each respondent, you will know who is answering, but other personal data will depend on your database and/or answers provided by the consumer. When the scan is made, you will also capture date and time, type of phone and pages viewed (plus other viewing data as appropriate). If you have multiple offers, you will see which offer is accepted. The consumer controls other information given, so this is truly an opt-in process in that sense. Unless you already possess further contact information, you will only receive it if they offer it.
Question: I have tried using QR readers and not had a quick and satisfying experience. Isn't it true that not all QR codes can be read by all reader software, and not all phones can use all software? Aren't these huge obstacles?
DiGiacinto: It is true that not all reader applications are appropriate for all smartphones. The good news is that most new smartphones have QR Code reader applications preinstalled. Androids and BlackBerrys do. The iPhone has so many free apps, but I think Apple is not sure how to handle preinstalling one of them.
One way we have overcome that hurdle is to offer an automatic way to download the best free QR Code reader to each specific phone. If you visit http://www.acegroupnyc.com/qr, our software will automatically detect the make and model of phone you have and bring you to the appropriate download location.
We believe, during 2011, that hurdle will go away all together.
Not all smartphones are created equal. We know that iPhones and Androids will almost always have a great user experience. The Blackberry is lagging in this area, and unless the campaign can identify the type of phone and send it the best user experience for that particular phone, it can be disappointing.