Beliefnet’s Yunki Kim on E-mail Co-registration
There are a lot of deliverability issues that crop up that are easily solvable, but you need to have the infrastructure upfront. If you try to slough through it … you’re going to start getting high complaints—ISPs are going to give you a bad reputation and you’re going to get blocked.
TM: Any other lead conversion tactics?
YK: If some of your big co-reg partners can tell you where the lead is coming from, then use the source’s name in your confirmation e-mail. For example, “This is to confirm that you signed up for XYZ newsletter when you were on the Q Interactive site.” What you want to do is then start analyzing all of the back-end information within that large pool of co-reg sources to segregate and analyze by partner/affiliate.
[From the June 2006 issue of Target Marketing magazine. To learn more, visit www.targetmarketingmag.com.]