Beat the Time Famine
Time is a precious commodity in this day and age. According to Craig Wood, group president, Yankelovich, "Time is too precious to just give away." He says in order to get prospects to spend their time on your messages, you need to "get to the 'why' through attitudinal data." Use the data to "be as precise and relevant as possible." No matter your current marketing tactics, there's always room for improvement. "Make it relevant to me and only me," he advises. Only in this way will prospects give you the time out of their day.