Be Like The Beatles and Have a Booming Business
Does your business have a social media strategy in place? If so, hire an outside person that knows more about social media and social media marketing than you. In The Beatles case, Brian Epstein was that outside person. He knew more about the business and marketing aspect of the music business than any of The Beatles did at that point. In turn, Epstein helped turn them into, well, The Beatles.
Did you know that the famous guitar solo to "While My Guitar Gently Weeps" is really Eric Clapton? Billy Preston is another famous musician that loaned his talents to the Beatles, with his presence on the Let it Be album. And let's not forget Sir George Martin's gift for production. Lesson: Don't be afraid to get outside help.
Do you love your customers? The Beatles did. They responded to as many fan letters as possible in the early days of their careers. A scene in their movie, "A Hard Day's Night" shows them (partially) respond to armfuls upon armfuls of fan letters. Every year around the holidays they released a fan-club-only Christmas album. They genuinely cared about their fans. So much so, that during their first U.S. concert in Washington D.C. in 1964, they had a rotating stage, so everyone would have a view of them — not just their backs.
Aside from having a great product, the Beatles were clutch at customer retention because of their awesome customer service. Because of their early efforts to reward their fans, they never stopped being loyal. In the 1990s all three of the Anthologies debuted at No. 1 on the charts, nearly 25 years after they broke up. Following that, their compilation album of hits, simply titled 1 debuted at No. 1 in 2000. With customer service in mind, remember that "the love you take is equal to the love you make." Will your customers still be around in 25 or 30 years supporting your product?