Here’s another random thought you might do something with. When a newspaper sends out a photographer, they don’t take one picture, say “Thanks” and leave. They shoot dozens of images. I can understand why they only print one image in the physical newspaper (if they print one at all).But why do some many of the on-line outlets for newspapers insist on not using more of the images the photographer captured? The object of the game in the on-line newspaper game is to make your Web site as “sticky” as possible to keep the viewer around longer to see more advertisements. Show me one picture and you can put one ad next to it. Let me see a dozen pictures from the same story, and you have the opportunity to show me a dozen ads alongside those images. Some papers are doing some of this, but it’s often haphazard and inconsistent. And too many papers insist on only using a small, low-resolution image on their Web sites, without offering a larger version, and I mean twice size or better. Pictures tells stories in ways that words can’t. And while one picture may be worth a thousand words, five or six pictures can tell the whole story. Cheers!
One other thing: I saw from your recent column that you’re using some Macs. I couldn’t tell if you’ve got one of the newer Intel-based Macs, but if you do, and you need to run Windows, there’s a great product called Parallels Desktop for Mac (http://www.parallels.com /) which will let you run Windows in a separate window at the same time you run your Mac. You don’t have to do the dual-boot thing of shutting down the Mac and booting into Windows. I am mainly using a Mac these days, but there are many programs which just aren’t available on the Mac, such as Microsoft Access, and I have some clients who use Access. I can run Access in its own Windows XP window concurrently with my Mac operating system. It’s pretty slick. You have to buy the Parallels software, and have an extra copy of Windows XP, but it beats trying to keep multiple machines running. If you (or your IT helper) want more info, I’m happy to chat sometime.