New Arrival: Bazaarvoice Launches ShareThis to Bring Product Reviews to Social Networks
Bazaarvoice, a provider of hosted social commerce applications, has launched ShareThis, a service that allows consumers to publish product reviews on leading social networking sites.
According to Bazaarvoice, ShareThis allows consumers to share opinions about products with a large social network of friends who can easily see products and then click to buy them for themselves. Retailers are able to extend their brands onto popular social networking sites and generate additional sales through authentic word-of-mouth marketing.
Basically, ShareThis is a widget that integrates seamlessly onto a retailer's product page within the review summary, as well as with each specific review. Consumers can click on a ShareThis icon to publish any review -- their own or someone else's -- to Facebook, Digg or del.icio.us. The published review includes the retailer's logo and the review itself, as well as a direct link back to the retailer's Web site.