"[Business buyers] frequently reorder the same items," he says. "They want access to order history, inventory availability and freight options. Rather than calling a sales representative for a large purchase, they want the ability to request a quote online. Businesses also want to accommodate their corporate buyers, who typically purchase products for many locations. Their pricing history and catalog should be readily available. Budgets and purchase history should be easily accessed.
What else is happening in the B-to-B marketing space?
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