Augmented Reality in Action: 'Nexos Latinos' Readers Help Jalil Lopez Steal a Kiss
It just makes sense that those clicks would equal sales, says Margaret M. Boller, president of Morristown, N.J.-based eclipse marketing services, which publishes Nexos Latinos. The click would lead the viewer to iTunes. "So there's no reason for you to click if you're not going to buy," she concludes.
Conversely, once they pay for the song, fans can listen to their heart's content about how Lopez wants to steal a kiss and a little love from "Princesa Mia."
To check out the video yourself, download the "Nexos Latinos AR App" on your mobile device using the iTunes App Store or Google Play. Then download the Nexos Latina article here (opens as a PDF), open the app and point your phone at the AR icon.