AT&T Checks In on Customers With Email
You can send offer after offer to your customers, but sometimes, as this email demonstrates, it may pay to dial back those efforts for once, and instead, ask them: “Hey, how are you?”
Mailer Name: AT&T
Date Emailed: October 2, 2015
After signing up for a new plan and getting a new phone, AT&T reached out and touched its wireless customer with an atypical subject line: “John, we're checking in to see how you're doing.”
Upon opening the email, the customer is reminded that time has passed. It’s autumn, the leaves are turning, and as the headline says, “it’s already been 6 months!”
In reversed-out white type on an orange background, a brief “snapshot” of their account activity is provided. This gives them a moment to think about their usage levels and if they need to change.
The email also promotes the app as a way to quickly access and manage their AT&T account; it includes a link to start the process. The next block below slips in a few words for a data plan change, noting that leftover minutes from one month can be carried over to another one. And to reinforce customer trust, the company’s latest J.D. Power award is shown.
You don’t always need to get into intricate details with all of the latest and greatest for your customers, just talk with them like human beings.