Resurrecting a 19th Century Business
Others might want this material online or sent in an e-book format.
However, I would like a printed guide for our specific trip. What's more, I would treasure it as souvenir to go back to again and again over the years with great pleasure.
Pricing: Our Viking trip—round-trip flights, and river passage, bar bills and souvenirs—is pricy. If you can save me the trouble of many hours searching the Web, I will happily pay you a good price. I suggest two editions:
- Regular. My Trip on the Danube: Text only with charts and map: $49.95.
- Deluxe: Include color photographs and blank pages in the back for snapshots and postcards: $79.95.
I suggest you test prices.
Other Marketing Opportunities
Remember, all the material is in your computers. This requires an investment in programming. Once the system is in place, everything is on automatic pilot 24/7. Sit back and watch your bank account grow.
• In addition, you could go to the Viking Cruise line and create joint editions with the Viking logo. Show the Viking marketing people the Denny and Peggy Hatch book of the Danube cruise and offer to print additional copies for sale on shipboard. And while you're at it, create books for Viking's Rhone, Rhine, Elbe, Seine and Moscow-St. Petersburg cruises. I think they would (to coin a phrase) sell like hotcakes in the ships' boutiques.
• If you send a top sales person to Viking, you might be able to persuade Viking to send a book-'o-the-cruise as a premium to every couple that signs up. If this book were sent in the welcome package along with the travel documents and luggage tags, prospective travelers would be delighted. Viking has 57 ships. That would mean sales of roughly 130,000 books a year.