Nuts & Bolts: Around the World: Email
Congratulations, email marketers! Even though A/B testing and personalization aren’t the most glamorous tactic, your efforts are the backbone of any marketing strategy, and it would seem that international marketers are taking note. According to a recently released survey from Mailjet, the impact of a good email campaign is being felt the world over.
The findings reflect one value that has been at the heart of good email marketing for years: 80 percent of marketers are concerned about reducing spam! Unfortunately, it would also seem that only 65 percent of email marketers are familiar with the anti-spam laws in their individual countries.
One practice international email marketers are picking up on is A/B testing. While 73 percent of American email marketers use it, 70 percent of German emailers and only 61 percent of French email marketers have used it. Look for that number to rise, as A/B testing is a must, no matter what language your email campaigns are in.
There is one category, however, where international marketers lead. That is the value that they hold for email marketing. Where 76 percent of American marketers believe that email marketing will hold steady or increase in the next five years, 81 percent of French and 83 percent of German marketers believe the same.