Editor’s Notes: Finding a Calling
One of the things you notice when you cover the direct marketing industry is just how many people in it feel that this is what they were meant to do with their lives. They, and hopefully you reading this, feel passionate about it. This is their "True North," the direction in which they move with the least resistance and find the greatest rewards.
Brian Cowart, our 2011 Direct Marketer of the Year, is one of those people. He received an impassioned nomination from Meta Brophy of our Editorial Board, and many "yes" votes from others. The recognition is not just for his work as a marketer, but for repeatedly standing up for the industry in Washington. If you don't know what true north looks like, read his story.
And speaking of dedicated, passionate direct marketers who make this industry a better place for everyone, I'd like to introduce you to a few recent additions to our Editorial Board:
Meta Brophy is the director of publishing operations at Consumers Union, publisher of Consumer Reports, and has become a voice of leadership on environmentally responsible marketing on the Direct Marketing Association's (DMA) Committee on Environment and Social Responsibility and the Magazine Publishers of America's Environmental Working Group. She's also President of the Board of Directors of the Alliance of Nonprofit Mailers.
Joel Morrow is new to our board this month and brings the perspective of a dedicated mobile and social media marketer. He is the CEO of Mobile Fusion, a mobile marketing and social media agency, who's provided thought leadership for the American Marketing Association (AMA), DMA, the National Retail Federation and other groups. He contributed to the "How Mobile is Your Marketing" special report in the July issue, and spoke in August during the InterACT! Virtual Conference & Expo (interactconference.net).