New Arrival: Andiamo Systems Unveils Social Media Analysis Tool
Company: Andiamo Systems, a social media analysis company.
Product/Service: An application designed to help marketers understand what is being said about a particular product, company or service online.
What it does: According to Andiamo Systems, the application delivers real-time views of who is talking about a marketer's brand, where the conversation is happening, and whether the opinion is positive or negative. The application collects, processes and analyzes online social media data from millions of blogs, message boards, forums, social networks like MySpace and Flickr, plus mainstream media including news sites and trade publications. It then delivers Web-based reports to marketers that identify the conversations occurring around their brands.