Denny’s Daily Zinger: Always Ask for an Order!
On the GalleyCat website was word that the completely revamped New Yorker website would be available for free throughout the summer of 2014.
About every 10 years I get a good offer from The New Yorker and give it one more try.
However, it always seems so very full of itself with interminably long articles.
I never renew.
I clicked on the GalleyCat link to see if The New Yorker was really free for the summer. Here was a windy, 937-word unsigned paean to itself on its 90th birthday announcing it would be receiving visitors online for the summer.
This junk mail geezer-with 50 years in the trenches-noted two glaring omissions:
- A link was nowhere to be found. I imagined the smug editor with Larchmont lockjaw saying, "Why include a link? Everybody knows who we are and how to reach us."
- I was not asked for my email address.
What an Old Timer Would Do
Just a few thoughts:
- Invite prospects to the birthday celebration by signing up for 12 weeks online-newsstand price: $88.88. Yours: Free! No risk! No obligation! If not continually reminded, readers would forget.
- Fire off beautifully crafted weekly email whetting readers' appetites for the feast to follow. This would be a subtle conversion series-low-key, fun, funny-offering a whale of an introductory price.
- Use these opportunities to test offers and prices.
Takeaway to Consider
- "Always ask for an order." -Franklin Watts
- But then maybe the Newhouse family-owner of The New Yorker since 1985-is not interested in money.
Denny Hatch's new book is "Write Everything Right!" Pat Friesen writes, "This book is guaranteed to help you fine-tune your writing skills, whatever you write. Denny's wit and craftsmanship as an experienced writer/author shine through on every page." Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at firstname.lastname@example.org.