ALC Acquires the MKTG List Management Division
PRINCETON, NJ –January 25, 2008 – ALC announced today that it has acquired the List Management Division of MKTG Services. As of Monday, January 28, all list and data properties formerly managed by MKTG will be available through ALC Data Management.
“We’re all very excited about this acquisition,” said ALC Chairman and CEO, Donn Rappaport. The latest in a series of strategic acquisitions, MKTG represents a dynamic portfolio of high caliber marketers. “We believe that each of the MKTG clients we bring over will benefit greatly from our aggressive, innovative approach to maximizing the value of their marketing data,” he stated. “Our state-of-the-art sales, marketing, operational, and financial infrastructure is primed to swiftly accommodate this type of dramatic growth.”
The MKTG portfolio includes more than eighty list management accounts, all highly synergistic with ALC’s existing blue chip roster. They include The Saturday Evening Post, F&W Publications, Wilson Quarterly, Harvard University Press, and Telecharge, among others.
“We’re equally excited about the MKTG staff that will be joining our team,” added Lori Magill-Cook, ALC Executive Vice President, who will oversee the business.
Kerry Fischette, a 13 year MKTG veteran, in particular, embodies the attributes ALC looks for in a senior account manager. According to Ms. Magill-Cook, “Ms. Fischette is smart, pro-active, and totally committed to her clients.” Ms. Magill-Cook also describes Ms. Fischette as “forward thinking” in that she’s “always finding new ways to drive data marketing revenue to her clients’ bottom line. Plus, she’s built an incredibly strong network of client, broker and mailer relationships.”
Billie Risser is another MKTG employee that will be welcomed at ALC. “She’s extremely diligent”, explains Ms. Magill-Cook, “a phenomenon at securing new tests, especially from secondary markets. Sheâ€™s also extremely organized and responsive to the needs of the marketers and brokers who are customers for her clients’ data.”