5 Ways AI-Powered Copywriting Can Accelerate Your Brand’s 2020 Recovery
Just in case you hadn’t noticed, we are living in unprecedented times. From the human perspective, the list of reasons for this plainly obvious fact is too long and tragic to get into.
From a marketing perspective, however, acute — and crucial — changes to the way consumers interact with marketing have already begun, and many more can be expected as 2020 rolls on.
What do these changes mean for modern brands and the way we market to our target audiences in 2020? They mean that the marketing status quo is highly unlikely to cut the mustard with our audiences in the weeks and months to come.
There’s no question that emerging technologies will play a key role in the marketing transformation to come. In fact, they already are.
The important question for brands seeking to build a better marketing mousetrap in 2020 will be: Which of these tools should be made a priority in 2020? And, as many brands are discovering, AI-powered copywriting is one technology-driven solution that is worth taking a good, long look at.
Here are just a few of the ways that AI-powered copywriting is helping brands accelerate their recovery and transform the way they engage their audiences in 2020:
1. Transforming Language
The way human beings communicate with each other is transforming at a breakneck pace. Emojis, abbreviations, and new colloquialisms emerge by the day and are quickly adopted by the digital masses. Experimenting with your brand’s marketing copy on actual consumers can be an arduous and tricky task, and one well suited to AI technology. AI’s transformative ability to generate and test linguistic variants on audiences at scale to determine what works (and what doesn’t) on a particular audience segment is unmatched in the current paradigm of human-only copywriting.
2. Staying Agile
In the digital marketing arena of 2020, consumer tastes and preferences can change on a dime. Marketing copy that works today may well fall completely flat tomorrow. AI has a useful knack for tracking the shifts in marketing copy performance that reflect changing audience tastes and preferences. Better still, it can do so in real time, allowing your brand to stay ahead of the competition in the language it uses in its marketing.
3. Protecting Brand Voice
Your brand’s voice will most likely not be the one that drives change and unites a divided world during these turbulent times, but it’s still important — to the relationships you’ve built with your customers, and thus to your bottom line. Effectively developed AI copywriting technology generates marketing copy at scale that adheres to your brand’s unique tone of voice, protecting the valuable relationships you’ve built with your customers from off-brand and spammy-looking language.
4. Scaling Up
With so many marketing channels to service — and new ones emerging seemingly by the day — the scales at which brands require marketing copy are accelerating rapidly. Servicing all of these channels with effective, on-brand, and engaging copy is becoming a tall task indeed. With the awesome power of AI at your marketing team’s fingertips, however, generating and testing copywriting for multiple channels and audience segments can be accomplished with relative ease.
5. Better Copywriting = Better Marketing Performance
Every aspect of your brand’s digital marketing campaigns – from send time to attached media and everything in between – has an impact on how your marketing engages consumers in the wild. Once you’ve engaged a consumer, however, it is the copy/language that delivers your branded message that closes the sale. AI-driven copywriting consistently outperforms copy written by humans alone across several key performance metrics, including email opens, clicks through, even customer lifetime value.
We’ve all been hearing for years that AI is the marketing technology of the future. Well, the future is now. Artificial intelligence empowers your brand to maximize its marketing presence on digital channels and make the most of the digital transformation taking shape all around us.
Marketing in the next 6-12 months will be a more difficult, sensitive, and herculean task than it has been in the history of the modern world. No technology will solve all of your problems right now. What advanced, data-based technology like AI-powered copywriting can offer, however, is your brand’s best chance to stay ahead of the curve, build robust relationships with consumers, and prepare to face a changed world head-on.
The power to remain nimble and optimize your brand’s copywriting to cater to the shifting tastes and preferences of your unique audience will become more valuable with every passing day.
Don’t get left behind.
Parry Malm is the CEO and co-founder of Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology.
Parry has been working with brands to optimize marketing results for almost 20 years. He is an expert on digital marketing and combines this expertise with a track record in computer science, statistics, and commercializing artificial intelligence.
He was named Tech Entrepreneur of the year at 2016’s UK Business Awards and Phrasee was recognized by CB Insights as 2017’s Most Innovative AI Company, having also been awarded Best New Business at the UK Business Awards in 2016. He has contributed evidence at the Houses of Parliament in London about how the UK can become a global artificial intelligence leader.