Cover Story: Opening Their Eyes
With its list in better shape and right to mail more cheaply confirmed, Grossman isn't panicked anymore about USPS regulations or the recessions. "Did we lose people since the economy went down?" she asks rhetorically, "yeah, it's not as great. But we feel it's going to come back ... I was very happy with our 2011 end-of-the-year appeal. I really was. I didn't have real high expectations, and I was pleasantly surprised."
Looking back, Grossman might have said the same about the move updates.