Affiliate Help Wanted
What You Need to Know
Since many online marketing directors have little experience with this particular channel, I've provided some questions that will help evaluate a management solution.
Typically, the two main options are to hire internally or to outsource these management efforts. While only some of these questions can be used for internal hire interviews, all can be used for interviewing an outsourcing agency.
1. How long have you or your company been managing affiliate programs? Look for someone with at least three years of affiliate management experience.
2. What affiliate tracking technologies do you have experience using? If you have a live program, weight higher those candidates who are experienced in using your technology platform.
3. Do you have a formalized relationship with tracking technologies that will benefit me? Leading affiliate management outsourcing agencies have partnership deals that can provide deep discounts and enhanced service levels.
4. List all affiliate programs you have managed. Look for programs in your category (travel, books, etc.) or with similar business models (retail, subscription, lead generation, etc.).
5. List all affiliate programs you currently manage. Make sure it isn't running programs for your competitors.
6. What industry conferences have you spoken at on affiliate marketing? If you're hiring "leaders in affiliate marketing," this will help to prove an agency's boast.
7. Can you provide references from affiliate clients and technology partners? Affiliate and tech relationships are only valuable if they are strong.
8. What is your experience in coordinating corporate and affiliate search efforts? His or her response and experience should match your philosophy on affiliates performing search arbitrage.
9. Within your company, how many full-time staffers work on affiliate marketing? Many affiliate management companies outsource key responsibilities to free agents. You want a company that is serious about your business and can ensure a competitive advantage. Free agents tend to come and go, and they will take your strategies with them.