ADT and State Farm Team Up for Direct Mail Security Offer
A security monitoring service uses direct mail to reach customers of an insurance company, and meet their needs.
Mailer Name: ADT & State Farm
Date Mailed: October 2016
ADT offers electronic security, interactive home and business automation and monitoring services for consumers and small businesses. Beginning in 2013, it partnered with State Farm, one of the largest insurance providers in the country.
Occasionally, agents bring financial products, as well as other products and services to the attention of their State Farm clients. This package uses a simple 6”x9” outer envelope with the company logo and the agent’s photo and contact information.
“Now you can take even better care of your family,” says the headline. It makes an offer for free installation of ADT’s Pulse Video service.
The copy on the inside left panel makes it clear that the offer is being made thanks to an agent who want to help his “valued” customers. The remaining panels include bullet points with benefits of the service and this offer.
To enhance your customers’ lives, work with other companies to offer products and services that are a natural fit.