New Arrival: Admob Launches Beta Mobile Analytics Service
Company: AdMob, a mobile advertising company.
Product/Service: Mobile Analytics, a free tool that simplifies measurement of the usage of mobile Web sites and mobile advertising campaigns.
What it does: Help mobile site owners and mobile advertisers track their visitors as well as the effectiveness of mobile ad campaigns. According to AdMob, the analytics tool will track unique visitors, duration of visits, where traffic is coming from, such as a search engine or an ad, along with which operator and device the person is using.