New Arrival: AdMob Announces Interactive iPhone Ads
Company: AdMob, a mobile advertising marketplace.
Product/Service: iPhone ads with interactive advertising formats that take advantage of the iPhone's capabilities and mobile context.
What it does: According to AdMob, the ads include brand and performance formats that will function in both the browser environment as well as native applications built for the iPhone. The ads blend graphical display with one of eight iPhone-specific actions.