Adlucent Introduces Integrated Solution for Product Listing Ads
Company: Adlucent, a performance-based marketing technology and analytics company
Product/Service: BuyerPath, a SaaS-based application for Google Shopping
What it Does: BuyerPath for Product Ads integrates feed management, query management and bid optimization. Marketers can leverage the most important combinations of data to ensure relevancy as well as automate the most impactful actions — at scale — to ensure maximum reach and return.