New Arrival: Acxiom Brings Predictive Insight to Interactive Ad Targeting With Relevance-X Solutions
Acxiom Corp. has unveiled its Relevance-X line of solutions for targeted interactive advertising.
According to Acxiom, the Relevance-X suite combines its recently acquired online advertising network, EchoTarget, with its PersonicX household-level segmentation system, offering marketers insight into consumers' behaviors and interests, as well as demographic and psychographic information, while protecting consumers' anonymity.
The tool helps media buyers and brand marketers deliver online relevant advertising to households that match their target customers and prospects.
Acxiom's PersonicX solution places each U.S. household into one of 70 unique clusters and 21 different life stages based on that household's specific consumer and demographic characteristics, including shopping, media, lifestyle and attitudinal information. This segmentation is fueled by data from Acxiom's InfoBase-X.