Acura Bases Summer Mail Promotion on High Performance
As this direct mail piece shows, the open road offers compelling reasons to buy a new car.
Mailer Name: Acura
Date Mailed: July 2016
The front of the outer envelope shows an empty, straight road stretching off into the distance. “Performance that brings the HEAT,” it boasts. And in case you don’t know what it’s talking about, a photo inset shows a tachometer. Fittingly, the needle is moving past the 6,000 rpm mark.
The brochure inside provides most of the details on the company’s “Summer of Performance Event.” In its opening spread, it mentions a few great summer fun pastimes. “[I]t’s the right time,” it says, to consider “the perfect combination of performance and luxury.”
Every spread showcases each vehicle in the same way. And while providing a wide range of information, they also center on the performance aspects of each car.
The top of the right-hand page provides two important figures: its list price and its EPA mileage rating. Below, bullet points call out important performance details, like engine size, steering control, and connected data systems.
A new season provides a perfect opportunity to highlight specific features of your product or service.