New Arrival: ActiveAdsSM tailors banner ad creative for each consumer
Product/Service: ActiveAdsSM, a tool that enables advertisers to tailor banner ad creative for each consumer
What It Does: Allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media. It provides an efficient way to microtarget the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. All ActiveAdsSM targeting is done anonymously and without any use of personally identifiable information.