A New Airline's Quirky Search for Customers
The guts of the footnote:
Customers must be first time Eos customers and have flown at least four flight segments in British Airways ClubWorld or First Class, or Virgin Atlantic Airways Upper Class during the period September 15, 2005 to April 11, 2006. Customers must provide to EOS via mail or fax copies of valid mileage program statements or ticket receipts with boarding passes evidencing travel as specified above at least 7 days prior to travel on Eos. Determination of eligibility is made at the sole discretion of Eos Airlines, Inc.
Eos and AgencySacks are telling my nephew, who earns millions of dollars a year, to dig through old files or mileage statements for the records of four British Air or Virgin Atlantic business class flights and send them in by mail or fax.
Once these documents have been received, the powers that be will determine whether this supplicant is Eos-worthy and eligible to spend $3,500 for a round trip and get his money back if dissatisfied.
My nephew—and other top-gun business executives who Eos wants to attract—don't have time for this kind of Mickey Mouse.
Put another way, consumers who would respond to this insulting offer from Eos and agree to jump through hoops in order to qualify for a discount and a money-back refund are not customers who Eos would want. Instead, they are very likely weasels with time on their hands who would read the fine print and look on this proposition as a chance to get a free round trip to London and screw Eos.
These are what Best Buy CEO Brad Anderson calls "devil customers"—the same kind of chiselers and shysters who buy loss leaders only to resell them on eBay or buy merchandise in order to collect rebates, and then return the merchandise once the rebate has been deposited in the bank.