3 Sessions Marketers Can't Miss at SXSW Interactive 2014
Social media marketing has grown leaps and bounds from where it started nearly a decade ago, however, engaging consumers and keeping their interests has become a challenge. Managing data and responses is currently "reactive rather than proactive," states Ingram on the SXSW website. In this session, marketers can learn from a panel of top digital strategists about real-time predictive analytic techniques and the changes needed to be made in 2014.
Are you a B-to-B marketer? Check out DemandBase's infographic on where to go during your stay at SXSW. And for more information on sessions, meetups and panels at SXSW, be sure to download the app and review sessions on the website here.