3 Sessions Marketers Can't Miss at SXSW Interactive 2014
This Friday, SXSWi will kick off in Austin, Texas, celebrating its 20th anniversary and welcoming over 25,000 interactive marketing, film and music enthusiasts. The conference is known as a staple within the creative community. This year, SXSW is delivering an impressive lineup of sessions for marketers, including topics such as big data, marketing and technology convergence, and trends in digital strategy. With more than 800 sessions featuring technology and multimedia professionals, SXSW Interactive offers an infinite amount of conversation about the trends (and buzzwords) impacting marketing in 2014.
Below are three must-see sessions for marketers:
Session: Maker Culture & Digital Marketing
When: Mon., March 10, 11:00 a.m. to 12:00 p.m.
Who: Mike Senese, executive editor at Make magazine, and Richard Goldsmith, director of social media at Mark Anthony Brands
In an age of digital growth, it's hard for brands to offer consumers real-time experiences when everything is already at their fingertips (e.g., HTML5, social media, YouTube, etc). Goldsmith and Senese will outline how to improve and conquer your brand's influence through consumer collaboration. Click here for more information on Richard Goldsmith and this session.
Halvorson will tell it like it is in this one-hour presentation about what's wrong with marketing today. The CEO of Brain Traffic believes marketers need to stop and pause — away from current trends — and embrace a new world of marketing "where pragmatism and principle drive a new kind of innovation."
Session: Faster Than Real Time: Predictive Analtyics
When: Tues., March 11, 11:00 a.m. to 12:00 p.m.
Who: Bill Ingram, vice president of Adobe Analytics and Adobe Social; Nihal Mehta, founder and executive chairman, LocalResponse; Selcuk Atli, co-founder and CEO of Boostable