A Choleric Copywriter's Strange Screed
Where This Copywriter and I Part Company
I cannot imagine spewing all that sewage and vitriol over a potential client looking for help—let alone my entire family of subscribers!
Readers who take the time to post a comment or ask a question delight me!
What's more, unlike this paranoid copywriter, I run the following small ad in the back of Target Marketing offering a free critique of copy or design:
Free Direct Mail Package Critique by Denny Hatch
Over the past 20 years I have analyzed more than 500,000 direct mail packages in all categories: consumer, business, catalog, nonprofit. Send me yours and I'll tell you where you are breaking the rules and where you are following them. No cost. No obligation on your part.
I call it trolling for clients.
When someone writes, I answer.
It takes me 3 minutes to scan an effort and come up with a couple of helpful comments. After which I add:
If it works, you don’t need me.
If it does not bring in the responses you want, give a shout.
I’m here, and happy to work with you until you have a success.
Drayton Bird's Newsletter
Drayton—who is my age and a longtime colleague of the great David Ogilvy—has a huge following for his informative (and frequently funny as hell) newsletter.
Here he is today introducing his "young birds"—the incredibly bright nestlings whom he is mentoring.
Why Ogilvy Never Snoozed
From: Drayton Bird
To: Denny Hatch
Oct. 14, 2014 11:28 AM
You can see why rich people get up early.
The longer they work, the more money they make.
Ogilvy was at his desk from dawn till midnight. And why the heck not?