Should I Even Bother?
A map and/or a measurement of the recipient's distance from the store can be effective for virtually any mailer with a retail presence. Catalogers such as Pottery Barn and Williams-Sonoma create versions of their catalogs to tell mail-order customers where to find the nearest store location. Specialty food mailers such as The HoneyBaked Ham Co. target campaigns to drive holiday business. Big box retailers such as Bed, Bath & Beyond use postcards to increase business in their neighborhood stores. Virtually any retailer with the ability to evaluate and apply its data can use distance from store to: