8 Ways Social Media Is Changing Marketing
Social media marketing didn’t create customer-centricity for brands, but it did revolutionize it. This morning, a post on Marketing-Interactive.com elaborated on how social media is changing marketing.
“As these platforms continue to grow rapidly, they become important pieces of the online architecture and experience that reshape the way brands engage with their consumers,” writes post author Inti Tam.
- 2-Way Communication. Brands have to speak their customers’ language and can’t provide boring content. “Whenever a brand shares any posts, marketers are able to receive feedback about their products or strategies almost immediately,” Tam notes.
- Co-creating Content. Beyond user-generated content, consumers are helping brands create products by, for instance, voting on them on social media.
- Reviews. These are often first stops for product and service research. Tam adds that marketers may feel the urge to delete negative comments, but it’s more important to respond to them immediately.
- Rule Changes. Facebook does it all the time. Will organic posts show up in followers’ news feeds?
- Digital. Consumers are reading news and viewing pictures on mobile devices, within social media apps.
- CMO Role Evolution. Customer experiences need to evolve to include social media marketing.
- Fueling Campaigns. Offline campaigns bring users to these lower-cost social media marketing options, where re-targeting is an option.
- Active Listening. “Anytime your business is mentioned anywhere on the Web, you will hear about it instantly, showing social media has flipped the interaction between consumers and brands,” Tam writes.
How else has social media marketing revolutionized marketing?
Please respond in the comments section below.