Database Marketing: Up Close and Personal
No matter whether you're in B-to-B or B-to-C marketing, think about the smartest ways you can segment your customer or prospect pool, and then create messaging that's more meaningful and more relevant. You should see an improvement in results.
Carolyn Goodman is president/creative director of San Rafael, Cali.-based multichannel direct response agency Goodman Marketing Partners. She also writes The Power Punch blog. Reach her at firstname.lastname@example.org.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.