7 Trends Marketers Are Actually Buying, and 5 They're Clearly Not
So all together, here are the ...
7 Trends Marketers Are Actually Buying:
- Content Marketing
- Online Video
- Mobile Optimization
- Lead Nurturing
- Marketing Automation
- Data Management and Visualization
And 5 They're Clearly Not:
- 2D Barcodes
- Augmented Reality
- Mobile texts (SMS and MMS)
One other thing leaps out of this chart to me: There's no tactic for which more than 3 percent of respondents are decreasing spending. Surely something has to be abandoned in order to invest in something else? Right?
What hot marketing trends are you putting your money behind? Are there any you've tried and moved on from? What was your biggest marketing investment flop? Tell us in the comments below.