6. Upload short, high-quality videos. Obviously you want those watching your videos to enjoy them. That way they’ll give you good ratings, tell their friends about you and possibly even go on to purchase one of your products. If your videos are long, viewers may lose interest after a couple of minutes. Or, they may never watch your videos in the first place because they think they're too long.
Limit your videos to one minute to two minutes if possible. Also, make sure you use a decent camera that produces high-quality video. A blurry video isn't fun to watch. And once you’ve made your video, choose a high-resolution thumbnail image to represent it in search results.
7. Make sure your videos are accessible to everyone. In YouTube settings, there are options to make your videos private, not allowing comments or video responses. There are also options to keep people from voting on comments, rating your videos and embedding your videos on their websites. Make sure these options aren't enabled.
The more access you give viewers, the more potential your video has for becoming popular. Also in settings, choose the appropriate category preferences for your videos. This makes them easier to find.
There are also a few steps you can take to channel YouTube users to either your company website or product landing pages. They include the following:
* adding an annotation to your videos showing your website’s URL;
* putting your website’s URL on the last slide of your videos; and
* including your URL in your YouTube profile.
Larry Kim is founder and vice president of products for WordStream, a Boston-based provider of keyword management tools for pay-per-click advertising and search engine optimization. Follow him on Twitter or subscribe to the WordStream Internet Marketing Blog.