7+ Cross-Channel Copywriting Tips to Use IMMEDIATELY!
7. What is a cross-channel copywriter?
Answer: Cross-channel writers are equally comfortable (and successful) writing messages delivered across marketing channels. They know when and how to apply proven direct response techniques whether they're writing email subject lines, direct mail teasers, Twitter posts or whitepapers. Here are some examples.
One last tip: In today's mobile world, it's unlikely your copy will be viewed in an 8 1/2" x 11" format. Make sure your copy is readable on a small screen.
Pat Friesen is the author of the best-selling Direct Marketing IQ report, "The Cross-Channel Copywriting Handbook." She writes for direct mail, email, blogs, catalogs, the Web and other direct response media. She's also a sought-after copy coach, workshop presenter and columnist for Target Marketing magazine. Contact Pat at (913) 341-1211 and Pat@PatFriesen.com.