6 Ways to Improve Your E-Newsletter
4. Include Testimonials
Another way to boost the quality of your e-newsletters is to include customer reviews, comments or testimonials. Prospects will love reading other customers' actual experiences, and a few quotes can serve as great fill when you're struggling to come up with content.
5. Beef Up Your Content
Remember, no one's going to read every word you write, so keep your message short, sweet and valuable. Get straight to the point, and try tying your content into a current event to catch a prospect's interest. For instance, if you're running a sale, run it in conjunction with a holiday, even if it's something weird like International Talk Like a Pirate Day.
6. Make Sure It's Responsive
Your readers and followers are at least as likely to access your e-newsletter through smartphones or tablets, as they are through a desktop computer. Make sure your e-newsletter is formatted so it's readable across all devices, making it responsive. If you're using an email newsletter provider, such as MailChimp, you should be able to preview your newsletter on mobile and traditional platforms before sending it out to your subscribers.
You may also want to take a look at how often you send out your e-newsletter. Sending an e-newsletter each week can keep subscribers engaged, but if you have nothing new to say, then you'll end up losing subscribers. You'd be better off sending fewer e-newsletters with more compelling content, than sticking to a hard schedule.
So, how do you keep your e-newsletters fresh and interesting? Let me know in the comments!
Tom Phillips writes regularly about marketing for a variety of online publications.