5 Ways to Share the Love With Mother's Day Email Marketing
4. Give consumers the option of a gift certificate. This can grow your revenues, especially if buyers aren't sure what their moms will like from your store. Also, include examples of gifts at different prices so buyers have an idea of what the gift certificate can get them.
5. Send a reminder email just before the holiday. This will catch last-minute shoppers at the right moment. Make sure your delivery processing time is accounted for in your email so recipients can still bank on getting their gifts to their moms on time. If they can pick gifts up, let them know they'll be ready when they arrive.
While these are ideas specific to Mother’s Day, remember that Father’s Day is just around the corner. Most of these ideas will work well for other special dates, too. Good luck, and don’t forget about your own mom in the rush to get your marketing done. Happy Mother’s Day!
Wendy Lowe is director of product marketing for Campaigner, an Ottawa-based email marketing solutions provider. Campaigner is part of a software as a service business communications offered by Protus. Reach Wendy at firstname.lastname@example.org.