5 Steps for SMBs to Rise to the Top of Google
4. Ensure business details are accurate on Google+ Local. Google has reported that about one out of three searches are local in nature. And with an increased number of consumers looking for SMBs on their mobile devices, this number is expected to rise exponentially. Appearing high on the first page of a prospect's local search results is imperative. For the best results, ensure location detail is correct and incorporate videos, photos and other relevant business content for added visibility. Take it to the next level by encouraging loyal customers to write reviews, which are tied to business listings on Google+ Local.
5. Make the most of YouTube. Online video viewership is growing rapidly. That means SMBs should upload videos that relate to their business. Today, videos are simple to create, easy to share and often become viral, which could put a business in front of a new base of local prospects. YouTube allows a video's publisher to write descriptions. Businesses can take full advantage of these descriptions by adding links to the company site to increase backlinks. "Geo-tagging" videos is another powerful function, but is oftentimes ignored. Adding the city that your company serves in the "Tags" section will help your videos be found when YouTube users search for videos by location.
As Google continues to offer new services, local SMBs need to stay ahead of the curve so they can be found in Google search results. Collectively implementing these five steps properly and consistently will help a business increase overall visibility in Google search results, drive website traffic and gain more profitable leads.