Print/Mobile: Augmenting Reality
5. Promote Your Campaign via Multiple Channels
You've created a stunning augmented reality campaign that your target audience is sure to love. So why not tell the world about it? Directly promote your campaign via on-pack or in-store displays, post an article about it on your company's blog, share it on Facebook, tweet it to your Twitter followers—you get the idea. After all, if you're going to spend the money on the campaign itself, it's worth it to go the extra mile to drive strong engagement results and generate a solid return on your advertising spend.
And, if the campaign is the first of its kind, you should consider putting public relations efforts behind it to generate some press. However, this should be reserved for experiences that are truly unique, as no one will care if it's already been done.
Whether you're interested in adding augmented reality to your next direct mail campaign, print advertisement or product, the advice is still the same. By including a strong call to action, educating the consumer, investing in your content and refreshing it regularly, and promoting your efforts through social channels, you're well on your way to making your first AR campaign a huge success.
Lisa Hu is vice president and general manager of Blippar U.S., a division of London-based image-recognition phone app provider Blippar. Reach her at Lisa.Hu@Blippar.com.