5 More Tips to Win at Search, Social and Content Marketing
Once you've found your images, from a legit source, and they are approved for your use, they need to be handled appropriately so they help with SEO and user experience. Here are some tips:
- Descriptive File Name: Remember, images found on Google Images can generate a lot of traffic to your site. Choose a descriptive file name for your images. Photos usually have a generated letter and number file name, but be sure to change it to include keywords. For example: "cake-with-icing.jpg" is much better than "7cb3e9.jpg." You can actually check your analytics for search terms that your visitors are using; this will help with your naming convention and ensure your photos will be found.
- Don't Forget Alt Text: Search engines can't "read" images, so you need to tell them what your image is about. This is where alt text comes in. Again, you should be very descriptive. For the example above, here is how the alt text might look: .
- File Size: Page load time is very important. Search engines, and users, do not like slow loading pages. Reduce the file size of your images so they don't bog down your page. You want to use as small a size as possible without losing quality. You can always provide a pop-up if users need to see a bigger image.
- Captions Are a Must: When visitors land on a page they usually scan it quickly. Obviously, they spot the images first and will see the caption for the images right away. Captions don't really affect rankings, but bounce rate and time on page do. Great captions can help keep visitors from bouncing quickly and stay on the page longer. Without a caption, visitors will come to their own conclusions about a photo. Captions help them to understand the point you're making, and also make great places for a call to action.
3. How do you feel about soliciting guest blog posts from experts in your target audience's industries to help support content marketing efforts?
This is absolutely a great idea. People like to listen to new perspectives and having people who can inform them at your site reduces the need to go elsewhere. On the flip side, writers like new audiences and different questions and angles that may result from it.