5 Google Trends Searches Retailers Need to Know
If the majority of companies in the world stopped making technology, the world might still move forward contingent on whether Google continued funding its research and development (R&D) department.
To that end, every piece of advice, speech and blueprint for anything you want to accomplish is showing up online at an ever-increasing and alarming rate. Even if you can't find exactly what you're looking for on Google, you can search for the interest others are showing in it by examining its analytics/keyword use, setting an alert for whenever the term shows up, and examining data using Google Trends.
Google Trends is a particularly fascinating tool in that it appears to offer clearly defined, actionable information surrounding the key variables of the known search-o-sphere. In an age when Google is in control of much of the world's key business information, Google Trends is in a league of its own for the caliber of information it offers.
To demonstrate that, consider the following five Google Trends searches, all designed to tell retailers everything they need to know about the customer mind-set:
1. "black friday deals." Black Friday is the ultimate symbol for consumer behavior during the Christmas-New Year's holiday retail rush, and nothing symbolizes Black Friday better than a deal. The chart (in the media player at right) in this case shows a clear cyclical spike, with a sharper peak than your average Trends search.
- What the Chart Says: The common consumer perception seems to be that Black Friday appears briefly once annually then disappears for another year. Interest rises sharply, but if you look carefully, you'll see differentiations in distribution along the way. Wherever you see smaller spikes in between larger interest opportunities is where you can pick up previously hidden market share.
- How to Capitalize: Cash in on customer interest leading up to Black Friday with discounts and other special offers. Bundle responsively to the activity of consumers, especially purchasing activity, by observing the products they buy and the times they like to shop. Assess their product preferences, purchase frequency and engagement behaviors.
2. "stream movies." Streaming was completely unknown to the average consumer at one point in the no-too-distant past. Around the turn of 2007, however, fortunes began to turn for the terms. Today, the interest in the term on the internet and in headlines is as large as it's ever been.
Related story: Media Usage Survey 2015